Retention Is Where the Real Money Lives

For decades, multifamily leasing teams have operated under a straightforward incentive: fill the vacancy, earn the bonus. Every new lease signed puts money in a leasing consultant’s pocket. That model has served the industry well—vacancies cost money, and speed matters. But there’s a growing recognition that the biggest untapped revenue opportunity isn’t at the front door. It’s what happens after the lease is signed.

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As originally published on ibusinessday.com