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Retention Is Where the Real Money Lives
For decades, multifamily leasing teams have operated under a straightforward incentive: fill the vacancy, earn the bonus. Every new lease signed puts money in a
July 9, 2026
For decades, multifamily leasing teams have operated under a straightforward incentive: fill the vacancy, earn the bonus. Every new lease signed puts money in a
Distressed multifamily assets are hitting the market in growing numbers as lenders run out of patience with extend-and-pretend strategies. For buyers, the opportunity is real.